ARMED robbery is never a pleasant thought but it’s one that publican Daniel Simpson has to consider when running both his pubs, the Rod n Reel at Woodburn and the Illawong at Evans Head.
“Hotels and pubs can often be a soft target for that sort of crime,” he said.
“I think I need to be taking as much action as possible to prevent my staff being in that situation.”
For this reason Mr Simpson has recently taken on the services of a new technology that has come on to the market, in the hope of deterring criminals.
Distributed by South Australia-based DNA Security Solutions, the criminal marking system, DNA Guardian, sprays the criminal with a fine synthetic DNA mist which can stay on the skin for up to eight weeks.
The substance can only be seen under an ultraviolet light and can’t be scrubbed off.
Each unit has its own DNA which gives an irrefutable link to the criminal and the crime scene.
“Ninety-nine per cent of the time, the criminal doesn’t even realise they have been sprayed,” Mr Simpson said.
While he was hesitant to explain exactly how or when the spray could be activated, Mr Simpson is confident the system will be a deterrent to wannabe thieves.
“Armed robbery is something I have been concerned about for some time,” he said.
“I like to think that we put people before profits and we have a responsibility to look after our staff.”
Business development manager for DNA Security Solutions Jeffre Murray said they had seen a 95-98% reduction in crime across their customers and gave examples of clubs and service stations that after suffering four to five hold-ups a month, were now left alone. “Police need a forensic link to convict a criminal,” he said.
“We are giving them that link with DNA Guardian.”
While the system has been widely distributed in the southern states, NSW is slowly catching on.
“Daniel is the first publican to install the system between Sydney and the Queensland border,” Mr Murray said.